Backdrop Design

How Proper Backdrop Design Works for You

For businesses that are looking to separate themselves from the competition, one of the ways to achieve such goals is by creating a different, unique look for your advertising. While many companies wind up using similar colours, logos, and overall design particularly if they are part of the same industry, one unique way to shake things up is with effective backdrop design Singapore consumers will notice.

Understanding the nuances of effective backdrop design can help provide your company a marketing edge when going up against the competition. However, it will be important to know the meaning of this type of design and how it can be used to promote your efforts.

What is Backdrop Design?

A backdrop is a pattern, colour, or design that sits in the background. On the stage, the backdrop is the curtain or painting that sits behind the set which provides context to the play that happens in the foreground. In advertising, the backdrop design works in the same, general manner. It provides better context for the intent of the marketing itself.

A good example is the use of your business name and logo that is applied to a sign that offers a color or pattern. While the attention of the eye should be on the lettering and logo, the background serves to provide the right type of setting that it will be seen. A backdrop design that is not well thought out may negatively affect the advertising that is happening in the foreground.

How Effective Backdrop Design Works for You

Ideally, the backdrop design Singapore businesses use for their advertising should complement and enhance the advertising that takes place in the foreground. This means that it creates the right setting that helps draw in the eye and make your message really stand out.

Inviting: The design of the backdrop should be one that invites the eye to read the message in the foreground. Because the backdrop is often seen before the message itself, it should consist of colors or patterns that automatically attract attention, but in a gentle way. Harsh colors or settings can be counterproductive, so the emphasis should be on inviting further investigation.

Attractive: Attraction is a big factor in backdrop design. This is true today thanks to photo-realistic backgrounds that have broadened considerably the range that can be used in today’s advertising. Inviting and attractive without being overwhelming is the key. For example, a cool sunrise image that emphasizes the light blue and hints of orange offers a pleasing backdrop for the advertising in front.

If you are looking to enhance your printing advertising, one of the most effective means is to employ the right backdrop design Singapore consumers find attractive and inviting so that your message gets received. Our team of professional designers is waiting on your call so that we can help you achieve your marketing goals.

We offer the best in backdrop design and have hundreds of examples on-hand that demonstrate our talent and professionalism. Do not wait, call today and find out how we can separate your business from the competition with our stunning backdrop designs.